Jim Evans is best known to surfers for his Cadillac Wheels illustrations and work with Rick Griffin. Yet his designs, produced in his Malibu studio, have cast their influence from the Beastie Boys to Public Enemy, <em style="font-family: 'Times New Roman'; font-size: medium;">The Big Lebowski</em> to <em style="font-family: 'Times New Roman'; font-size: medium;">Fear and Loathing</em>. In profile, writer Joe Donnelly contextualizes the cultural significance of the Evans’ work.